BoomerPrimeNews
ES Cartwright LLC
The Program
- BoomerPrimeNews is a television news series from MMP, Inc. hosted by award winning TV news reporter and managing editor, Tony Fama.
- BPN targets the highly sought after, affluent and influential baby boomer audience, men and women 46-54.
- The series will consist of One Hundred Seventeen (117) topical news inserts of approximately two minutes in length.
- The inserts will focus on relevant issues including finance, health, active lifestyles and baby boomers affecting positive change.
- Advertiser friendly & Highly sponsorable. An opportunity for local advertisers to promote with dignity.
Clearance Details
Program Title: BoomerPrimeNews
Program Type: News Inserts – Vignette Series
Running Time: 1:55 (One minute fifty five seconds) each insert (vignette)
Delivery: Three original titles each week for 39 weeks
Number of Titles: One Hundred Seventeen (117) original titles over 52 weeks. Thirty-nine (39) original weeks, Thirteen (13) weeks repeats
No. of Runs: Unlimited runs.
License Term: 52 Weeks from Start Date
Cash Terms: 20% down, 20% each subsequent month X 4 months
Cash Rate Card: Tiered according to market/DMA rank.
Availability: Series Launches November 2011. Start anytime 52 Weeks.
BoomerPrimeNews One Sheet
Contact:
Ernest Cartwright
Direct Telephone: (808) 343-2707 / Fax (858) 750-2481 / Email: Ernest@ESCartwright.com
David Saline
Direct Telephone: (602) 315-5408 / Email: David@ESCartwright.com
BoomerPrimeNews Inserts target lucrative Segment of 25-54 Demo.
Los Angeles – September 26, 2011
MMP, Inc., best known for its 50PlusPrime.com website, the Internet community for today’s 78 million men and women "baby boomers," announced it is producing a series of television news inserts, BoomerPrimeNews, specifically targeting those boomers who are now 46 to 54 years old.
"Not only is this demographic the sweet spot that drives news ratings, but it also over-indexes in earning and spending power," said Tony Fama, award winning TV news reporter, host and managing editor of BoomerPrimeNews. "Unfortunately, these viewers are now bundled with a much younger age group and, as a result, are oftentimes underserved, mostly because of budgetary cuts, by local broadcast news departments in delivering topical reporting that’s relevant to their quality of life."
"The news inserts will focus primarily on finance, health, active lifestyles and baby boomers affecting positive change. We are committed to giving the series a unique identity previously not offered to this audience. These men and women are in the prime of their lives. They are active, robust and wise. The most affluent and influential television viewers are in this demographic group," said Fama.
"I come from broadcast television news. There’s a real need for more of this reporting because it will help win back those viewers and the local ad dollars that have migrated to the cable news networks because, right now, they’re doing a better job than we are."
50PlusPrime reports on baby boomers making a difference in their communities, and identifies resources and services benefiting baby boomers and their parents.
About MMP (Maria Madeline Project, Inc.) works to reflect the same depth of compassion in supporting baby boomers, while keeping alive the boomer notion that together we still can make the world a better place.